"Many people think they're doing something new, but they're not really changing the approach. But with Saul, he said, 'what we're going to do is not only are we going to make these interesting 10-minute videos, but we're going to measure whether it works or not. So here's a guy who's willing to say, if 'I'm wrong, I'm wrong and I'm going to keep changing until I get it right.' ...Innovation never comes from the established institution. It's always a graduate student, or a crazy person or somebody with a great vision."
—Eric Schmidt, Chairman of Google