James Heaton: "This is to my..."

"This is to my mind an extremely good illustration of what good branding does as opposed to what advertising typically does, and why branding based on the truth can be so much more effective with so much less money. Good branding involves understanding the truth of a product or service and finding the best ways to communicate this to those naturally receptive to hearing it."

—James Heaton, Life and Pecans: Why Truth Matters

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