James Heaton: "When we stake out..."

"When we stake out our own brand position saying “We prefer truth,” it means we are working with our clients to uncover the most essential truths of their brand and that we are then intent on finding ways to communicate these brand truths as eloquently and effectively as possible. We are not manufacturing a brand message based on studies of what the market will believe, but what they will recognize as true to their experience of that brand. We are chipping away at the rough-hewn surface of a company or non-profit and exposing the beautiful brand truth that was only waiting to be revealed and have its story well told."

—James Heaton, Brand Truth

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